Custom WordPress Plugin
You have a business need WordPress doesn't cover natively. I design the plugin from scratch: architecture, hooks, admin UI, security and documentation.
I'm Alexandre Martinet, a backend PHP developer specialized in WordPress. I build robust systems: custom plugins, AJAX endpoints, clean architectures. All with no compromises on performance or maintainability.
Services
Not a generalist catalogue: four types of projects where I'm regularly involved and genuinely effective.
You have a business need WordPress doesn't cover natively. I design the plugin from scratch: architecture, hooks, admin UI, security and documentation.
Your site is slow, your queries are exploding in prod, your code is hard to maintain. I identify friction points and intervene surgically.
You inherited a project with no documentation and a degraded architecture. I stabilize, document and modernize without breaking everything.
You have a complex client project and need a senior backend developer. I join your team remotely, without friction.
Backend
Architecture, performance, MySQL, AJAX endpoints and business logic. I build solid, fast foundations that are easy to evolve.
MVC architecture, OOP, namespaces, Composer
Optimized queries, indexing, complex aggregations
Lightweight endpoints, controlled payloads, WP nonces
Validation, sanitization, access control, nonces
Caching, lazy loading, N+1 queries eliminated
Modernizing legacy codebases without regression
CMS / Framework
Custom plugins, WooCommerce, workflows, admin and refactoring. WordPress used as a real framework, without sacrificing performance.
Hooks, filters, CPT, meta boxes, settings API
Extensions, custom checkout, payment gateways
Automation, async processing, WP-CRON
Custom admin interfaces, columns, notices
Object cache, transients, optimized DB queries
Decoupled from theme, isolated business logic
Approach
No rushed code. Every project starts with a listening and analysis phase to deliver something that lasts.
I take time to understand the business logic before writing a single line. The right diagnosis prevents 80% of future bugs.
Explicit naming, short functions, separation of concerns. Your next developer should be able to take over without pain.
Audited SQL queries, lean AJAX payloads, strategic caching. Performance is not a bonus, it's a starting constraint.
Experience
Freelance, Self-employed - Remote
Youdemus (WordPress Agency) - Paris, France
CEFII - France
Testimonials
Very satisfied with Alexandre's work, we strongly recommend him.
Excellent work, quick responses, I have an entirely positive opinion.
Availability
Open to new projects starting now
Contact
Do you have a demanding PHP or WordPress project? A legacy codebase to modernize? A plugin to build from scratch? Available fully remote.